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The Coolest Super Bowl Ad of the Year

By Keaton Bell | February 7, 2021

Timothée Chalamet on Paying Homage to Edward Scissorhands in the Coolest Super Bowl Ad of the Year

The script for Edward Scissorhands describes Tim Burton’s titular creation as a slim, pale-faced young man with “wildly trimmed” hair and “eyes so big [that] they seem like two huge unfathomable pools.” Of course, this role was originally played by Johnny Depp in the 1990 cult classic, but the description could just as easily fit Timothée Chalamet.

A new Cadillac ad featuring the Call Me by Your Name star imagines what life would look like in 2021 for Edward’s son, Edgar, who has inherited his father’s scissor hands and all of the headaches that come with them. Unable to finish simple tasks like riding the bus or catching a football without wreaking havoc, Edgar’s frustrations begin to wear on him and his mother, Kim Boggs (Winona Ryder, reprising her role from the film). With some assistance from the Cadillac Lyriq’s hands-free driving technology, Edgar finally is able to get behind the wheel.

A longtime Burton fanatic, Chalamet jumped at the chance to revisit one of the director’s most beloved cinematic universes. Airing during the fourth quarter of tonight’s Super Bowl LV, the 90-second spot sees the Oscar-nominated actor carve out a full emotional arc for his character, complete with a patchwork-leather suit modeled after Colleen Atwood’s original designs. In an exclusive interview with Vogue, Chalamet shared his thoughts on teaming up with Cadillac for the project, tackling the role of Edgar, and getting to have “America’s sweetheart” play his mom.

How did you react when Cadillac approached you about paying homage to Edward Scissorhands in its new Super Bowl spot?

Well, legacy and precedent are some of the most important factors for me in choosing projects. Edward Scissorhands was a movie I adored growing up, and the opportunity to step into that world was a dream come true. I was also excited about Lyriq’s emphasis on environmental sustainability and cutting down on using fossil-fuel-dependent cars. It felt like the perfect combination of legacy with an eye towards the future. I also love the director David Shane’s work in the commercial space, and he was really open to collaborating on this.

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